The Best CRM Software You Should Consider Using in 2024
In today’s fast-paced business environment, managing customer relationships is more important than ever. Customer Relationship Management (CRM) software can help you keep track of your interactions with customers, streamline your sales process, and improve customer satisfaction. With so many CRM options on the market, it can be difficult to choose the right one for your business. In this blog post, we’ll take a look at some of the best CRM software you should consider using in 2024, and why.
Salesforce is a cloud-based CRM software that was founded in 1999. Over the past decade, Salesforce has become one of the most popular CRM solutions on the market, with over 150,000 customers worldwide. In the early 2010s, Salesforce began expanding its product offerings beyond its core CRM software. In 2013, it launched Salesforce1, a mobile app platform that allowed users to access their Salesforce data on-the-go. The company also made several strategic acquisitions, including ExactTarget, a digital marketing software company, and MuleSoft, an integration platform.
Salesforce’s growth continued into the mid-2010s, with the launch of several new products and features, including Salesforce Einstein, an artificial intelligence platform, and Salesforce Lightning, a new user interface. The company also began focusing on vertical-specific solutions, with the launch of Salesforce Health Cloud for the healthcare industry and Salesforce Financial Services Cloud for the financial services industry.
In recent years, Salesforce has continued to innovate and expand its product offerings. In 2019, the company launched Salesforce Customer 360, a platform that allows companies to connect their customer data across all Salesforce products. Salesforce has also made several significant acquisitions, including Tableau, a data visualisation software company, and Slack, a collaboration platform.
Salesforce is one of the most well-known CRM software options on the market, and for good reason. It offers a wide range of features, including contact management, lead and opportunity tracking, sales forecasting, and marketing automation. Salesforce also integrates with a wide range of third-party applications, including marketing automation tools, accounting software, and social media platforms.
HubSpot has evolved from being primarily a marketing automation software to a complete suite of sales, marketing, and customer service tools. In 2017, HubSpot launched its HubSpot CRM, which is now a core component of the platform. The CRM includes contact management, deal tracking, and lead management features, and is available for free.
In 2018, HubSpot acquired Motion AI, a chatbot and artificial intelligence (AI) startup, to help improve its customer service offerings. This acquisition led to the development of HubSpot’s Service Hub, which includes features such as ticketing, live chat, and knowledge base management. The addition of Service Hub allowed HubSpot to offer a complete customer relationship management solution.
In 2019, HubSpot launched its CMS Hub, which provides a content management system (CMS) for building and managing websites. The CMS Hub includes features such as drag-and-drop editing, SEO optimisation, and multi-language support, and integrates with the rest of the HubSpot platform. HubSpot continued to expand its platform with the launch of Operations Hub, which is designed to help businesses automate their operations and streamline their workflows. Operations Hub includes features such as data syncing, workflow automation, and custom reporting.
Recently, HubSpot also launched its Sales Hub Enterprise, which provides advanced sales features such as predictive lead scoring, sales automation, and custom reporting. This offering is aimed at larger organisations with more complex sales processes. Much like Salesforce, HubSpot is a very popular CRM option that offers a suite of marketing, sales, and service tools. Its CRM software includes contact and company management, deal tracking, and email tracking. HubSpot also offers a range of marketing automation features, including email marketing, social media management, and landing page creation. One of the attractive features of HubSpot is its free version, which offers a range of basic CRM features at no cost.
Zoho CRM is a cloud-based CRM software that offers a wide range of features, including contact management, lead and opportunity tracking, sales forecasting, and email marketing. Zoho CRM also includes a range of integrations with third-party applications, including social media platforms, email marketing tools, and accounting software. One of the benefits of Zoho CRM is its pricing, which is lower than many other CRM software options on the market.
Microsoft Dynamics 365
Microsoft Dynamics 365 is a cloud-based CRM and ERP software that offers a range of features, including contact management, lead and opportunity tracking, sales forecasting, and marketing automation. One of the core features of Microsoft Dynamics 365 is its integration with other Microsoft products, including Outlook, Excel, and Power BI. This integration can help streamline your workflow and improve collaboration within your organisation. The software also features AI capabilities that can be used to automate various activities. One of the more interesting features that Dynamics 365 has to offer includes project management capabilities which helps you to schedule projects, manage resources and track the progress of tasks.
Pipedrive is a CRM software designed specifically for sales teams. Its features include contact and deal management, lead tracking, and sales forecasting. Pipedrive also offers a range of integrations with third-party applications, including email marketing tools and social media platforms. One of the standout features of Pipedrive is its user interface, which is designed to be intuitive and user-friendly.
EngageBay is one of the more simplified solutions for CRM. It executes very well in three core domains that CRMs were built for – this includes marketing, sales and customer service. Some of the features included allow you to set tasks, build pipelines, automate communications and manage social media interactions with leads. It is one of the best CRM solutions if your business values the post sales process which can help with customer satisfaction and retention. With EngageBay you are also able to manage customer queries and tickets with the use of a very simple interface.
Choosing the right CRM software for your business can be a daunting task, but it’s an important one. By considering factors such as features, integrations, pricing, and user interface, you can find a CRM software that meets your needs and helps you manage your customer relationships more effectively. The five options listed above are all excellent choices for businesses of various sizes and industries, and are definitely worth considering in 2024.