The complete guide to performing a content gap analysis 2022

The complete guide to performing a content gap analysis 2022 It is said that content is king. You have probably heard this many times before, but now more than ever, when it comes to marketing this is absolutely true and vital to the successful promotion of a business.  Content can come in many different forms […]

How to Create Evergreen Content Your Readers Will Love

How to Create Evergreen Content Your Readers Will Love No matter what kind of business you run, you need to be creating content that will drive people to your website, engage your customers, and make more sales. Evergreen content is a crucial part of any content strategy. What is Evergreen content? Evergreen content refers to […]

The Small Business’s Guide to Local SEO on a Budget

The Small Business’s Guide to Local SEO on a Budget As a small business owner, it’s vital that you optimise your website to boost your SEO and gain more organic traffic. And, if your company has a physical location or a lot of customers in one area, you should be implementing a local SEO strategy […]

How to Start a Blog and Make a Living in 2021

How to Start a Blog and Make a Living in 2021 So, you want to make a living blogging? You have seen Facebook posts of couples who share their never-ending travel photos and post about living anywhere and making an income. How do they achieve this? Most of these people are professional bloggers and influencers, […]

A Beginner’s Guide to Content Marketing

A Beginner’s Guide to Content Marketing

A Beginner’s Guide to Content Marketing For marketers, content is the heart of everything they do – from email marketing to product advertising; it entirely depends on how much the content can work to impress the customers. In recent years, 72% of marketers witnessed an increase in customer engagement with social media marketing. While traditional […]

10 Facebook Marketing Tips to Launch Your Brand

10 Facebook Marketing Tips to Launch Your Brand Digital media and social media marketing are evolving daily, with the advent of new platforms, patterns and user behaviour, making it an ideal place for businesses and individuals to gain engagement and promote their business. However, despite the presence of heavyweights like LinkedIn, Twitter, Instagram, Snapchat, Pinterest, Reddit, and […]

Viral Marketing – What Is It and How Can We Benefit From It

Viral Marketing – What Is It and How Can We Benefit From It Viral marketing is the digital version of ‘by word of mouth’ marketing. It is the target audience that spreads the message across by sharing a post or a video. Viral marketing can generate interest regarding a product or a brand among the end-user […]

Advantages of Viral Marketing with Examples

Advantages of Viral Marketing with Examples With the rise of the digital era, the world of business marketing has steadily begun to undergo a significant change. More and more individuals and organizations are now moving beyond the traditional ideas of promotional, outbound marketing. Instead, they have increasingly started to focus on crafting more strategic, targeted, […]

Top Social Media Marketing Courses for Business Growth

Top Social Media Marketing Courses for Business Growth Social media has undoubtedly taken over almost every aspect of our lives. What started as a medium to enable casual interactions now encompasses everything from events and news to professional education and business sales. Our complete dependence on social media for our daily needs has turned this […]

Advantages of Viral Marketing with Examples

Advantages of Viral Marketing with Examples

Advantages of Viral Marketing with Examples With the rise of the digital era, the world of business marketing has steadily begun to undergo a significant change. More and more individuals and organizations are now moving beyond the traditional ideas of promotional, outbound marketing. Instead, they have increasingly started to focus on crafting more strategic, targeted, […]

8 Amazing Digital Marketing Courses for Professionals and Students

8 Amazing Digital Marketing Courses for Professionals and Students Digital marketing has changed the way the industry plans its marketing strategy and outreach, with mobile marketing, social media marketing, and other digital platforms being a huge part of the marketing plan. Today, companies are massively investing in it as digital marketing provides a high rate […]

Best Social Media Marketing Tips Every Marketer Should Know

Best Social Media Marketing Tips Every Marketer Should Know Social media is an indispensable tool for business growth and success in the present times. If it’s not on social media, it doesn’t exist – that’s pretty much the unsaid norm. It becomes imperative then for marketers to not only incorporate this all-important tool in their […]

10 Great Benefits Of Social Media Marketing Every Business Should Know

10 Great Benefits Of Social Media Marketing Every Business Should Know Social Media Marketing is the new buzzword in the industry, and it is considered not just by individuals or B2C (Business-to-customer) focused enterprises, but also by B2B (Business-to-Business) players. According to a Hubspot report, there are great benefits of social media marketing, and 92% […]

SEO Vs SEM – Everything You Need To Know

SEO Vs SEM – Everything You Need To Know

SEO Vs SEM – Everything You Need To Know The emergence of a digital architecture has taken the world of marketing by storm. Businesses do not have to rely on traditional modes of product promotion anymore. Instead, they can employ a variety of online channels to enhance their reach, lower their costs, build their brand […]

Create A Perfect Social Media Calendar

Create A Perfect Social Media Calendar If creating content is your passion or if it is your main source of income, then you would definitely understand the importance of publishing relevant content. Imagine that you run a food blog and you forget to post content on 24th Dec that is also known as ‘National Chocolate […]