How to research and develop effective content strategies

How to research and develop effective content strategies Did you know, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Content Marketing Infographic, n.d.) Content marketing is the process of planning, creating and sharing online content with a selected audience.  Business to Business (B2B) marketers reportedly use an […]

What is Online Reputation Management (ORM)

What is Online Reputation Management (ORM) and how to improve it? In the online world where information spreads faster than wildfire, managing your online reputation  is especially important. Not only is it the predominant way that organisations and individuals alike increase their reach, but it is also the quickest way that reputation and brand can […]

Digital marketing plan ideas for your business

Digital marketing plan ideas for your business Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.  If you’re a small business owner with little experience in online marketing, creating a strategy to boost your online presence may feel overwhelming. […]

The video marketing strategy you need to succeed

The video marketing strategy you need to succeed If you are a marketer you should know (or at least hopefully after this you will) that content is the best way to drive brand awareness, traffic, and sales of your brand.  Content can be anything from blogs, vlogs, videos, and more. However, video content, in particular, […]

The complete guide to performing a content gap analysis 2022

The complete guide to performing a content gap analysis 2022 It is said that content is king. You have probably heard this many times before, but now more than ever, when it comes to marketing this is absolutely true and vital to the successful promotion of a business.  Content can come in many different forms […]

How to Create Evergreen Content Your Readers Will Love

How to Create Evergreen Content Your Readers Will Love No matter what kind of business you run, you need to be creating content that will drive people to your website, engage your customers, and make more sales. Evergreen content is a crucial part of any content strategy. What is Evergreen content? Evergreen content refers to […]

The Small Business’s Guide to Local SEO on a Budget

The Small Business’s Guide to Local SEO on a Budget As a small business owner, it’s vital that you optimise your website to boost your SEO and gain more organic traffic. And, if your company has a physical location or a lot of customers in one area, you should be implementing a local SEO strategy […]

How to Start a Blog and Make a Living in 2021

How to Start a Blog and Make a Living in 2021 So, you want to make a living blogging? You have seen Facebook posts of couples who share their never-ending travel photos and post about living anywhere and making an income. How do they achieve this? Most of these people are professional bloggers and influencers, […]

A Beginner’s Guide to Content Marketing

A Beginner’s Guide to Content Marketing For marketers, content is the heart of everything they do – from email marketing to product advertising; it entirely depends on how much the content can work to impress the customers. In recent years, 72% of marketers witnessed an increase in customer engagement with social media marketing. While traditional […]

10 Facebook Marketing Tips to Launch Your Brand

10 Facebook Marketing Tips to Launch Your Brand Digital media and social media marketing are evolving daily, with the advent of new platforms, patterns and user behaviour, making it an ideal place for businesses and individuals to gain engagement and promote their business. However, despite the presence of heavyweights like LinkedIn, Twitter, Instagram, Snapchat, Pinterest, Reddit, and […]

Viral Marketing – What Is It and How Can We Benefit From It

Viral Marketing – What Is It and How Can We Benefit From It Viral marketing is the digital version of ‘by word of mouth’ marketing. It is the target audience that spreads the message across by sharing a post or a video. Viral marketing can generate interest regarding a product or a brand among the end-user […]

Advantages of Viral Marketing with Examples

Advantages of Viral Marketing with Examples With the rise of the digital era, the world of business marketing has steadily begun to undergo a significant change. More and more individuals and organizations are now moving beyond the traditional ideas of promotional, outbound marketing. Instead, they have increasingly started to focus on crafting more strategic, targeted, […]

Top Social Media Marketing Courses for Business Growth

Top Social Media Marketing Courses for Business Growth Social media has undoubtedly taken over almost every aspect of our lives. What started as a medium to enable casual interactions now encompasses everything from events and news to professional education and business sales. Our complete dependence on social media for our daily needs has turned this […]

Advantages of Viral Marketing with Examples

Advantages of Viral Marketing with Examples With the rise of the digital era, the world of business marketing has steadily begun to undergo a significant change. More and more individuals and organizations are now moving beyond the traditional ideas of promotional, outbound marketing. Instead, they have increasingly started to focus on crafting more strategic, targeted, […]

8 Amazing Digital Marketing Courses for Professionals and Students

8 Amazing Digital Marketing Courses for Professionals and Students Digital marketing has changed the way the industry plans its marketing strategy and outreach, with mobile marketing, social media marketing, and other digital platforms being a huge part of the marketing plan. Today, companies are massively investing in it as digital marketing provides a high rate […]